Explore Candy Land NYC: A Sweet Immersive Experience Awaits Families

Candy Land comes to life with a new immersive store in NYC

Step Into the Sweet World of Candy Land NYC

New Yorkers and visitors alike can get ready to immerse themselves in a candy-filled fantasy as the beloved board game Candy Land comes to life this November. With its vibrant realms and playful elements, Candy Land NYC promises an unforgettable experience for families, enticing them to shop for sweets in a setting that mirrors the game board itself.

A New Era of Retail Experiences

Amidst a resurgence of nostalgic brands gaining popularity—from the cinematic charm of "Barbie" to the magical allure of Matchbox—Hasbro's immersive retail experience is designed to capture the hearts of a new generation. Larry Gilbert, CEO of Event Network, expresses the intent of honoring this childhood classic’s legacy: “For generations, Candy Land has sparked joy, wonder, and nostalgia.” The partnership between Hasbro and Event Network ensures that every detail in Candy Land NYC is crafted for delight, from the lollipop jungles to the chocolate caverns.

Exploration Awaits: The Journey Through Candy Land

Upon entering Candy Land NYC, guests will find themselves on a life-sized gameplay board where they can traverse the whimsical Candied Apple Orchard or scale the Gummy Mountains. Each themed area invites families to create personalized collections of treats, toys, and apparel, offering a novel take on shopping. Matt Proulx, Hasbro’s Senior VP, emphasizes that the goal is to let families “walk the path, reach the castle, and leave with a bag full of treats.” It's not just shopping; it’s about creating treasured memories.

What’s Nearby for Extra Fun

Located close to iconic sites like Rockefeller Center, families will have plenty of activities to enjoy before or after their adventure at Candy Land NYC. Visitors can take a spin around the famous ice skating rink or explore the whimsical FAO Schwarz toy store, known for its giant piano and delicious Jellycat Diner filled with plush food delights.

Your Sweet Adventure Starts This Holiday Season

With Candy Land NYC set to open in November 2026, now is the best time for families to plan their sweet excursion into this enchanting candy world. This immersive experience not only offers delicious treats but becomes a backdrop for cherished moments that families will savor for years to come. Don’t miss out on the excitement!

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